Who is Amnesty? You are!

Monthly supporters ensure Amnesty's independence.

Face2face Creatives has developed a completely new concept connecting the Amnesty name closer to donors.

The campaign “I’Amnesty”, addresses three challenges. Firstly: Amnesty’s independence means that the organization does not accept support from governments or others. Amnesty’s important work therefore depends on you and other donors: You are Amnesty!

Secondly: Many people support Amnesty through causes, where the organization, for example, calls for a petition to release prisoners of conscience. However, Amnesty is not just cases, but also a comprehensive vision of human rights.

The third task of the campaign is to increase understanding of the importance of long-term commitment. Amnesty needs long-term supporters to strengthen its crucial work. As a supporter, you can therefore confidently say: “I am Amnesty”.