Client

Plan International

Campaign

«Every time you blink, a girl gets married off”

“Every time you blink, a girl is married off”: This simple sentence is also a painful truth. Together with Plan Norway, Face2face Creatives chose to elevate the idea of ​​blinking to focus on child marriage. In addition, we have entered a partnership with Polaroid.

The Polaroid cameras are used for a completely new type of field activity, where the sales teams take pictures of blinking, potential monthly donors. The unusual solution quickly proved to be a hit among potential monthly donors. Thus, the activity ensures far more time with the audience than traditional campaigns. The themes “Blink for girls’ rights” and “give a moment for girls’ rights” have so far ensured large amounts over a two-year span.

Face2face Creatives is known for believing in a strong, consistent campaign theme to create attention, solid conversion and long-term engagement. Thanks to this ground-breaking field campaign, all goals are achieved at once.