Client

World Animal Protection

Campaign

This is not a toy

On holiday, tourists pay for wild animals to entertain them. We created a new campaign concept to raise consciousness about wonderful creatures and their unnecessary sufferings.

Many of us have been on holiday and experienced animals as entertainment, without thinking much about it. It can be anything from seals trained to perform in a pool to baby elephants who have been chained to a permanent exhibition space their entire lives. Face2face Creatives has long experience in conversations with potential monthly donors about similar, complex topics. The campaign theme "This is not a toy" with numerous 1:1 conversation, has given many people insight and reflection on their own holiday experiences. Enough to gain World Animal Protection substantially many new supporters over time.

On holiday, tourists pay for wild animals to entertain them. We created a new campaign concept to raise consciousness about wonderful creatures and their unnecessary sufferings.

Many of us have been on holiday and experienced animals as entertainment, without thinking much about it. It can be anything from seals trained to perform in a pool to baby elephants who have been chained to a permanent exhibition space their entire lives. Face2face Creatives has long experience in conversations with potential monthly donors about similar, complex topics.

The campaign theme “This is not a toy” with numerous 1:1 conversation, has given many people insight and reflection on their own holiday experiences. Enough to gain World Animal Protection substantially many new supporters over time.